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Editor’s Pick

KSA Cinema Re-Opening Will Be Good News For Smart Advertisers

KSA Cinema Re-Opening Will Be Good News For Smart Advertisers

7 years ago by Zeba MahmudAdvertising

Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More

MCN Appoints Sahar El Zoghby As Egypt CEO

MCN Appoints Sahar El Zoghby As Egypt CEO

7 years ago by Sana MahmudAdvertising

The Middle East Communications Network (MCN) has named Sahar El Zoghby as the CEO of MCN Egypt. Her remit will be to elevate the levels of service and product MCN brings to the market. This includes aligning the business plans of individual MCN agencies, identifying growth… Read More

MENA Agencies Raise The Bar On Measurement And Viewability

MENA Agencies Raise The Bar On Measurement And Viewability

8 years ago by Sana MahmudAdvertising

The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More

DMS Goes All Out To Ensure Quality Content In Video Product

DMS Goes All Out To Ensure Quality Content In Video Product

8 years ago by AM News DeskDigital

Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More

Keeping Relevance In View, Cadillac, Carat Experiment With YouTube Premium

Keeping Relevance In View, Cadillac, Carat Experiment With YouTube Premium

8 years ago by Asma WangdeAdvertising

Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More

ME’s Programmatic Journey Graduates From Comprehension To Adoption

ME’s Programmatic Journey Graduates From Comprehension To Adoption

8 years ago by Zeba MahmudDigital

Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More

GM Appoints Molly Peck As CMO For Middle East

GM Appoints Molly Peck As CMO For Middle East

8 years ago by Kiran KidwaiMarketing

General Motors Middle East has appointed Molly Peck as its new Chief Marketing Officer. Ms Peck will be responsible for all marketing and customer experience strategies and programs for the Chevrolet and GMC brands in the 10 Middle East markets in which GM operates. Ms… Read More

Havas Beats MEC; Wins Michelin’s Global Media Biz

Havas Beats MEC; Wins Michelin’s Global Media Biz

8 years ago by Zeba MahmudAdvertising

Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More

PHD MENA Signs Viewability Deal With DMS For Unilever

PHD MENA Signs Viewability Deal With DMS For Unilever

8 years ago by Asma WangdeDigital

PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More

FB Looks To Create 10K Job Opps For Women In MENA

FB Looks To Create 10K Job Opps For Women In MENA

8 years ago by Zeba MahmudDigital

The role of women in the economy is widely recognized as a key driver of progress. Research shows that if women’s participation in the workforce is increased, in the Gulf Cooperation Council (GCC) region alone, it would add USD 180 billion or 7 percent to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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