A Middle East PR strategist says Egypt needs a comprehensive and clearly defined nation branding strategy to fulfil its true potential as an investment destination, regional economic and political powerhouse, and tourism hotspot. Sunil John, the founder & CEO of ASDA’A Burson-Marsteller, part of the… Read More
Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More
The winners of Publicis Groupe’s #Publicis90 initiative was announced recently at the Viva Technology event held in Paris. Out of the 90 startups/ scale-ups that were selected, projects from the Middle East & North Africa region along with Turkey also won medals. #Publicis90 is a… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
As we moved close to the holiday season post Ramadan, the ranking of popular destinations for the Middle East & Africa (MEA) travelers changed. Turkey, which was the top destination last year, dropped to third in Q1 and fifth in Q2, according to the Q2… Read More
Debates and controversies may surround the ‘hijab’ but the veil of a Muslim woman is also a source of confidence and power. FP7/Cairo has highlighted this aspect in its latest communication that it calls ‘3ala Rasy’. 3ala Rasy attempted to replace inhibitions and insecurities that… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
According to the recent report of Google’s top searches in the year 2015, HH Sheikh Rashid bin Mohammed bin Rashid Al Maktoum, Iphone 6 and Adele’s Hello topped the search list in the United Arab Emirates. Google’s Year in Search offers perspective on the year’s… Read More
