The year 2015 saw a decline in consumer spending weighing down on premium brand retailers in Dubai and the rest of the Middle East. According to a recently released report from Bain and Company, business has been flat in the high-end market this year, as… Read More
“I raised money from proof of concept,” recalls Simon Hudson, Chairman & CEO of Brndstr, a Dubai-based startup. Brndstr’s success story is different from its peer. Mr Hudson invested nearly AED 200,000 into a concept and raised money on the back of that, instead of… Read More
The Middle East and North Africa (MENA) region ended 2015 on what some may call neutral, and others slightly below expectations, growth rate. But not everyone is complaining. The year brought good news to some of the players in the region, reiterating that even tough… Read More
For the first ever in the history of Lions Festivals, a bank has been recognized for its commitment to creativity. Emirates NBD has been honored with the ‘Advertiser of the Year’ Award at the Dubai Lynx International Festival of Creativity to be held in March… Read More
UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
Following a multi-agency competitive review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
