Completing five years in the Middle East and North Africa (MENA) region, Facebook opened doors to new regional headquarters in Dubai. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching its local… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
As part of the Facebook Journalism Project, Facebook brought together a diverse set of news organizations in Dubai for a ‘News Day’. The full-day event was curated for journalists, newsroom managers, administrators and social media editors in the region, to deepen their partnership and engagement… Read More
The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More
This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
With an active user base of 2 billion, there are many firsts that Facebook is faced with – perhaps the most important one being the responsibility that it puts on the platform not only in protecting the privacy and other rights of its users but… Read More
Facebook has been taken on board as a strategic partner for VIDXB annual event. The debut event is a gathering celebrating the world of online content creation. Facebook will play an integral role in the two day event that is set to take place from… Read More
The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More
