In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More
There couldn’t have been a better time for Facebook to bring its global program #SheMeansBusiness to the Middle East & North Africa (MENA) region. The initiative focuses on major triumphs, experiences and insights on being a woman entrepreneur. Facebook has even given itself a target… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
The role of women in the economy is widely recognized as a key driver of progress. Research shows that if women’s participation in the workforce is increased, in the Gulf Cooperation Council (GCC) region alone, it would add USD 180 billion or 7 percent to… Read More
Facebook hit the headlines again when it announced that users will soon be able to stream videos through a new app available on smart TVs. This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
In line with its now long standing approach of focusing on mobile and videos, Facebook has upped its video viewing experience. The most interesting development in the update is a new Facebook video app for TV, which will roll out soon to app stores for… Read More
Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
