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87% Of 16-24s Use Mobile For Social Networking

87% Of 16-24s Use Mobile For Social Networking

8 years ago by Kiran KidwaiDigital

With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities. One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s… Read More

Zebanomics: Tech Giants Join Hands Against Travel Ban

Zebanomics: Tech Giants Join Hands Against Travel Ban

8 years ago by Zeba MahmudAM Editorial

The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More

Facebook Celebrates 13th Anniversary With #FriendsDay

Facebook Celebrates 13th Anniversary With #FriendsDay

8 years ago by Asma WangdeDigital

On February 4 2017, Facebook celebrated its 13th birthday, a day that the social network calls the ‘Friends Day’. Facebook used the occasion not only to sharing some stories of powerful connections made in its community but also launched a series of products across Facebook… Read More

Facebook Adds New Tools To Secure User Privacy

Facebook Adds New Tools To Secure User Privacy

8 years ago by AM News DeskDigital

Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More

How Gender Management In SMEs Can Pave Growth

How Gender Management In SMEs Can Pave Growth

8 years ago by Zeba MahmudAM Unicorns

Gender equality in business should be priority in every part of the world. Although barriers to starting a business in some countries are significant, when women circumvent them, they are equally confident about the present and near-term outlooks of their businesses as are men. This… Read More

Video Is Turning Social Into Broadcast Media: Warc

Video Is Turning Social Into Broadcast Media: Warc

8 years ago by Sana MahmudDigital

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More

Is Snapchat Really A Threat To Facebook?

Is Snapchat Really A Threat To Facebook?

8 years ago by Kiran KidwaiDigital

Industry execs globally have been speaking about how Snap Inc will be a threat to Facebook that owns platforms such as WhatsApp and Messenger. WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. On a global scale eight in… Read More

Online Radio/Music Key Part Of Facebookers Media Portfolio

Online Radio/Music Key Part Of Facebookers Media Portfolio

8 years ago by Kiran KidwaiDigital

Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off. Online radio/music already forms an important part of Facebookers’… Read More

One More Step Against Fake News – FB Journalism Project

One More Step Against Fake News – FB Journalism Project

8 years ago by AM News DeskDigital

Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More

Facebookers Spend Over 2 Hrs On Social Media Daily

Facebookers Spend Over 2 Hrs On Social Media Daily

8 years ago by Kiran KidwaiDigital

Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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