Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More
Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Social media’s popularity as a platform in the Middle East & North Africa (MENA) region for political leaders to connect with people is not questioned any longer. This is further reiterated in the Burson-Marsteller’s ‘World Leaders on Instagram’ study, where of the top 10 most… Read More
In the last year, Instagram had more change than the previous five. The platform introduced Instagram Stories, a new way for businesses to share everyday moments, enhanced its video experience, donned a new brand identity and the community grew to more than 600 million people… Read More
Much like its elder sibling Facebook, Instagram is constantly working on upping its video offer. Adding to the various updates that the app has had in the last year, Instagram now allows users to save live video to their handheld devices at the end of… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
The long history of internet censorship and imposed bans on global sites such as Facebook, Google, Twitter and YouTube among others, has led Iran to develop a unique digital ecosystem comprising both local platforms such as Telegram and global digital platforms including Instagram and WhatsApp.… Read More
