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Magna

Yasser Abdel-Aziz’ 8 Trends That Will Shape Media In 2019

Yasser Abdel-Aziz’ 8 Trends That Will Shape Media In 2019

6 years ago by Asma WangdeDigital

With the fourth industrial revolution, the deployment of artificial intelligence (AI) and use of social media platforms by individuals, much is impacting both media organizations and governments. Columnist and media expert Yasser Abdel-Aziz takes note of the most important developments affecting media worldwide. Drawing attention… Read More

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

6 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

Bassem Massoud To Lead Magna MENA As CEO

Bassem Massoud To Lead Magna MENA As CEO

6 years ago by AM News DeskAdvertising

MCN Mediabrands is bolstering its structure in the region with the appointment of leaders for its various media agency brands. The company has named Bassem Massoud as the CEO of Magna in MENA. In a related development, it has also appointed Joe Nicolas as CEO… Read More

Global Ad Revenues Grew By 7.2% In 2018: Magna

Global Ad Revenues Grew By 7.2% In 2018: Magna

6 years ago by Asma WangdeAdvertising

In its latest report on global advertising market trends, Magna states that global advertising revenues grew by a record 7.2 percent in 2018 to reach a total of USD 552 billion in the 70 countries analyzed by the IPG Mediabrands agency. The EMEA region has… Read More

STC Awards Media Mandate To UM MENA

STC Awards Media Mandate To UM MENA

8 years ago by AM News DeskAdvertising

In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More

Twitter’s View Ads Show Better Retention Rates: Report

Twitter’s View Ads Show Better Retention Rates: Report

8 years ago by Asma WangdeAdvertising

Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More

ADCB Puts Media Biz Up For Review

ADCB Puts Media Biz Up For Review

8 years ago by Sana MahmudAdvertising

Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More

How Can Marketers Optimize Skippable Pre-Roll Campaigns

How Can Marketers Optimize Skippable Pre-Roll Campaigns

8 years ago by Kiran KidwaiAdvertising

When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More

Subway Names Magna As Communications Partner For Saudi Arabia

Subway Names Magna As Communications Partner For Saudi Arabia

8 years ago by Sana MahmudAdvertising

Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More

Magna Predicts MEA Ad Spends To Grow By 11% In 2017

Magna Predicts MEA Ad Spends To Grow By 11% In 2017

8 years ago by Sana MahmudAdvertising

In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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