Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
In the wake of a multiagency pitch process, Emirates Integrated Telecommunications Company (EITC) has awarded the media mandate of its telecom brand du to Hearts & Science. Starcom has been du’s media agency of record since 2015, prior to which, the account was handled by… Read More
Endeavor UAE, a local affiliate of the global non-profit organization identifying and supporting entrepreneurs has added three new members to its Board of Directors. These include Elie Khouri, CEO of Omnicom Media Group MENA; Nabyl Al Maskari, CEO of Al Maskari Holding and Khaled Talhouni,… Read More
To further broaden its regional digital insights, Omnicom Media Group has extended its partnership with Pathmatics to MENA. As a result, the group’s clients in the region will have access to Pathmatics’ display and mobile advertising intelligence to capture market dynamics and enhance their digital… Read More
In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
In its sixth year of participation, Omnicom Media Group MENA, along with its agencies, has been named the runner-up best employer in the UAE by the Great Place to Work Institute. It is the marketing holding group’s highest-ever ranking in the list and the fourth… Read More
