J. Walter Thompson won the debut Grand Prix in Glass Lynx at the recently concluded Dubai Lynx International Festival of Creativity, which consequently also makes it the first agency in the Middle East & North Africa (MENA) region to win an award in the category.… Read More
Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
Warc has shortlisted the entries that are competing for its Media Awards 2018, a global competition rewarding communications planning which has made a positive impact on business results. A total of 79 campaigns have been shortlisted across four categories, each judged by its own jury.… Read More
The fifth Middle East Social Media Summit (SMS) in the business sector will take place on December 5-6, 2018 in Dubai. The summit this year aims to cover diverse topics in the media sector. Media personality, Abdulrahman Al-Rashed, will speak about moving from the big… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
Internet streaming service, Icflix, has enabled Direct Operator Billing to customers across Saudi Arabia via Saudi Telecom Company (STC), one of the prominent telecoms operator in the Gulf. The Direct Operator Billing will allow both prepaid and postpaid users the ability to subscribe and access… Read More
Despite its service centers being shut during the night, Saudi Telecom Company (STC) wanted to inform its customers that they could still get hold of them irrespective the day time. With this thought, the telco along with its creative agency J. Walter Thompson Riyadh came… Read More
