Retailers need to know more about the newest generation of shoppers, accordingly build real loyalty with Millennials. Research from global loyalty marketing agency, ICLP, finds that while shoppers over 30 years of age want to build a mutual relationship with their favorite brands, Millennials want brands… Read More
Following a three way pitch, BPG Cohn & Wolfe has been appointed to build and grow Guinness World Records’ consumer brand awareness across the UAE and Saudi Arabia. The PR agency was competing with M&C Saatchi and Fleishman Hillard. This is the first time that… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
After its partnerships with various publishing houses in Doha, Abu Dhabi and Bahrain, London-based marketing specialist ‘evvnt’ has entered UAE with its new regional site in Emirate. The company has also established a number of strategic partnerships with UAE publishers including ITP Publishing, covering the… Read More
Even before its official launch in the GCC region, its no surprise that augmented reality mobile game app, Pokémon Go, has become a viral sensation. A recent survey by global media intelligence company, Meltwater, indicates that the region is active in the Pokemon Go craze with… Read More
A strong digital marketing strategy seem stop be at the top of the agenda of hoteliers in the UAE, as per a survey by the organisers of The Hotel Show Dubai. Undertaken by dmg events to identify which topic would be of the most interest… Read More
The winners of Publicis Groupe’s #Publicis90 initiative was announced recently at the Viva Technology event held in Paris. Out of the 90 startups/ scale-ups that were selected, projects from the Middle East & North Africa region along with Turkey also won medals. #Publicis90 is a… Read More
As we moved close to the holiday season post Ramadan, the ranking of popular destinations for the Middle East & Africa (MEA) travelers changed. Turkey, which was the top destination last year, dropped to third in Q1 and fifth in Q2, according to the Q2… Read More
In the race to become a truly digital economy, the UAE has just emerged as the front runner in the Arab world. By investing in information technologies and demonstrating commitment to digital connectivity, the UAE will fuel and protect the future health of business, and… Read More
UAE digital startups can become the keystone in increasing global GDP by USD 1.5 trillion and creating 10 million youth jobs, according to industry experts speaking at the SAP Startup Focus Event. By 2020, digital startups in general will help increase global GDP by USD… Read More
