There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
As part of its global initiative to empower 5 million women by 2020 through its brands, Unilever partnered with B4U Plus to produce a 13-week miniseries ‘OMO Achiever’s Kitchen’, featuring UAE women entrepreneurs. UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. Industry… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More
Preparations for the ninth edition of the MENA Effie Awards is underway and the call for entries is now open across 29 categories, including a new addition for this year – ‘Renaissance’. The awards, organized by Mediaquest in the region, are set to take place… Read More
PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More
