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WPP

Sorrell & The Peanut Allergy

Sorrell & The Peanut Allergy

7 years ago by Zeba MahmudAdvertising

In the Cannes Lions week, Sir Martin Sorrell, Founder and Former-CEO of WPP and now Executive Chairman of S4 Capital, made a few appearances on stage and in smaller get-togethers, mentioning each time that S4 was only a “peanut in comparison to WPP” but alas… Read More

Beating WPP, Omnicom Is Cannes Lions Holding Company of the Year

Beating WPP, Omnicom Is Cannes Lions Holding Company of the Year

7 years ago by Sana MahmudAdvertising

Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More

Newer Tech Drives Highest Ever Rise In Brand Values

Newer Tech Drives Highest Ever Rise In Brand Values

7 years ago by Zeba MahmudAM Tech

Binging on Netflix, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Global Brands ranking. The increasing use… Read More

In No Hurry To Retire, Says Martin Sorrell

In No Hurry To Retire, Says Martin Sorrell

7 years ago by Sana MahmudAdvertising

Those who have known him, had said this is not the last we have heard of Sir Martin Sorrell, CEO of WPP after his shock exit from the holding company last month. And Mr Sorrell confirmed this in his public appearance at Techonomy conference on… Read More

WPP Update: Kantar Break Up Chat & Q1 Sans Sorrell

WPP Update: Kantar Break Up Chat & Q1 Sans Sorrell

7 years ago by Zeba MahmudAdvertising

The departure of Sir Martin Sorrell from WPP has kicked off the conversation of the breakup of its market research unit, Kantar, from the holding company. Kantar is the parent brand to the likes of TNS and Millward Brown among several others. The unit also… Read More

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

7 years ago by Zeba MahmudAM Editorial

Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More

Sir Martin Sorrell Steps Down After 33 Years As WPP CEO

Sir Martin Sorrell Steps Down After 33 Years As WPP CEO

7 years ago by Zeba MahmudAdvertising

Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More

GroupM’s Global Chair Irwin Gotlieb Named Senior Advisor To WPP

GroupM’s Global Chair Irwin Gotlieb Named Senior Advisor To WPP

7 years ago by AM News DeskAdvertising

Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More

WPP Investigates Martin Sorrell For ‘Personal Misconduct’

WPP Investigates Martin Sorrell For ‘Personal Misconduct’

7 years ago by Zeba MahmudAdvertising

The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More

Burson Cohn & Wolfe Names Sunil John As President Middle East

Burson Cohn & Wolfe Names Sunil John As President Middle East

7 years ago by Sana MahmudAdvertising

Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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