Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
For a few years now, Zenith’s adspends predictions have indicated a decline graph for the Middle East & North Africa (MENA) region. This year, the forecast had some good news in the form of the growth in digital advertising spends and its increasing contribution to… Read More
The Middle East and North Africa (MENA) region is once again the only regional bloc to record declining advertising spend, as per the latest Zenith Advertising Expenditure Forecast. The December 2017 edition however has some good news to show in the robust growth of internet… Read More
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The… Read More
The latest advertising expenditure forecasts by Zenith doesn’t spell good news for the region. The ad spends seems to have worsened with the agency forecasting an 18.6 percent drop in adspend in MENA this year, following 10.0 percent decline in 2016. The region’s decline should… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More
The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More
