As part of its regional expansion plan, OMD has opened its newest office in the Sharq district of the Kuwaiti capital. This will enable the marketing performance company, as OMD dubs itself, to better meet the growing needs of its current and future clients in… Read More
For David Plouffe, known not only as a political strategist but also as the Chief Advisor to Uber, data has a purpose that transcends beyond business and performance led decisions. Best known for managing Barack Obama’s successful 2008 presidential campaign, and later also the 2011-2013… Read More
Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More
The keys to unlocking consumer desire and building demand for a brand have long been concealed, forcing marketers in the past to test variables and speculate until they honed in on a more precise strategy. However, with the advent of today’s marketing technologies and the… Read More
As a result of recent successes and to stimulate further regional expansion, Omnicom Media Group MENA has made a number of promotions and changes to OMD’s management structure in the Middle East. As the agency explains, “these are as much a celebration of past achievements… Read More
flydubai has appointed OMD, part of the Omnicom Media Group, to manage its media communications brief across its network. The decision will see the marketing performance company work together with the Dubai-based airline on its media planning and buying activities. “In our search for a… Read More
It is that time of the year, when marketers from all across the globe gear up to put their best foot forward to entice the 1.57 billion Muslims. Often dubbed the super bowl of the region, Ramadan presents a once-a-year opportunity for brands to leave… Read More
Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More
Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
