For the third consecutive year, Zain is supporting Kuwait’s Public Relations and Customer Service Prize as its main sponsor. The prize, hosted by Kuwait’s Public Relations Association, comes under the patronage of Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah from December 26, 2017… Read More
Blueprint, Facebook’s global education program for agencies, advertisers and businesses to reach their business goals with Facebook’s apps and services, is now offering courses in Arabic. By expanding Blueprint’s catalog of available languages, Facebook aims to provide more people around the world with the tools… Read More
What better way to encourage advertisers to explore newer technology than giving them more options to test it. Snap Inc. has aimed to do this by launching Lens Studio, a desktop app, open to all, to design and build Snapchat Lenses. With the release of… Read More
New York Festivals AME Awards, that honors the best advertising and marketing effectiveness work has set up its 2018 Grand Jury. The 2018 Grand Jury includes over 107 interactive and multidisciplinary marketers, comprising 38 percent women. AME’s jury consists of CEO’s, Chief Strategy Officers, Planning… Read More
The results of National Media Council (NMC)’s ‘Public Trust in UAE Media’ study, conducted in collaboration with the Jordan Media Institute (JMI) – a non-profit educational entity focusing on journalism, paints a good picture of public confidence in local media. The survey sought to determine… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
Consumer spending on Food & Beverage (F&B) in the UAE continues to show encouraging trends, though almost two thirds of restaurants are experiencing challenging conditions, the 2017 edition of the UAE KPMG F&B report has revealed. The UAE’s growing reputation as a dominant F&B destination… Read More
Home-grown property developer Emaar is the most recommended brand among consumers in the UAE according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much UAE consumers endorsed brands over the past year… Read More
Volvo Cars Group has appointed Jesus Fernandez de Mesa as Managing Director of the recently created Importers Organization within Europe, Middle East and Africa Region. The new organization will oversee the operations for all importer markets within Middle East, North Africa, Central Asia and Eastern… Read More
