As understanding social media users, and the significance they have for brands, becomes critical for marketers, Twitter has taken a closer look at its audience base. Collaborating with Kantar Media in a global study, Twitter has examined what drives usage on the platform, the added… Read More
Amsterdam is ready for yet another year of Epica Awards. The platform where journalists turn jurors for creative work, is seeing a marked increase in entries themed around purpose-driven initiatives and messages. Mark Tungate, the editorial director of The Epica Awards, chats with Arabian Marketer… Read More
Carmen Zaarouri, a Business Director at Mirum in Beirut, has singled out learning as a core reason that has kept her interested in the digital advertising industry. The 30-yr old, armed with a BS in Business – Management Information Systems degree from Lebanon American University,… Read More
How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More
Strengthening its strategic positioning across the Middle East & Africa region, Future Tech Media has acquired Middle East digital advertising network, Adzouk. The acquisition is effective from November 2018. Adzouk is a programmatic supply side network that works with advertisers including General Motors, Unilever and… Read More
Facebook has introduced Ad Breaks in the UAE, Saudi Arabia and Jordan. The feature will allow publishers and creators from the Middle East & North Africa (MENA) region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as… Read More
Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More
WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The development comes on the back of a global pitch process. The work will be delivered by a bespoke… Read More
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand crosschannel behavior and uncertainty around optimizing their media investment are the primary reasons. These are some of the topline takeaways from the Insight… Read More
Dubai Lynx has added ‘Glass: The Lynx for Change’ to its awards for the 2019 edition. The Glass Lynx will celebrate culture-shifting creativity through ideas that intend to change the world. It will recognize work that implicitly or explicitly addresses issues of gender inequality or prejudice,… Read More
