How many times have we heard this ‘Employees are our most important asset’ Let’s be honest though, most of the time these are just beautiful words. However, they are fully applicable for our future – only then will change really happen. That’s why we have… Read More
In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More
Let’s face it, many of your potential clients click on a product, check your offer, but than resign from finalizing a purchase. According to Baymard analysis, the average documented online shopping cart abandonment rate is almost 70 percent. Some of your website’s users will decide… Read More
The Epica Awards 2017 have shortlisted the entries that will now compete for the final metals. Only one agency – FP7/CAI – has made it to the shortlist from the Middle East & North Africa region for its campaign ‘The Line Up Song’ for The… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
The 56th Annual D&AD Awards is now open for entry, with two new categories added to celebrate the work in an ever-evolving creative landscape. The awards that includes 27 categories has also named its various Jury Presidents. Fadi Yaish, the executive creative director of Impact… Read More
dentsu X Singapore, part of Dentsu Aegis Network, has appointed Joao Flores as Head of Creative, effective November 6, 2017. Mr Flores was most recently the Executive Creative Director at HorizonFCB Dubai, where his mandate included the Middle East and North Africa (MENA) region. Prior… Read More
National Bonds has launched a nationwide campaign to encourage UAE residents to identify personal challenges to saving in a bid to instill a culture of saving across the emirates. Using digital media and OOH platforms, National Bonds is calling on consumers to open up about… Read More
On-the-job training has proven its importance for professionals across the world and certainly for those in Middle East and North Africa (MENA) region, who largely agree on its many advantages. According to a new poll by Bayt.com, more than nine in 10 (91.4%) respondents deliberately… Read More
