Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
Cannes Lions International Festival of Creativity is still a few days away but the action around the Festival has sure begun. For creatives in the Middle East & North Africa (MENA) region, the year has kicked off well with a shortlist from Memac Ogilvy in… Read More
Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
Sohar Port and Freezone, the deep-sea port and freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year… Read More
When creative production company, Baroque MENA, was approached by Publicis Milano to create a campaign around ‘Local Heroes’ the agency knew that its concept had to be extraordinary. It zeroed in on the overriding philosophy that it is local heroes who shape the world around… Read More
Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award. In this category that celebrates the role of technology in advertising and communication, a… Read More
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is now released. A total of 19 entries from 10 countries have been shortlisted in the Social Strategy category, which links social strategy to business success.… Read More
In Ramadan, men in most parts of the world, usually tend to relax before Iftar or around Suhour. Their time is spent in work or with friends or playing with the children. And in most cases, their role ends there. It is usually the women,… Read More
OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix. “The purpose of the campaign is to tell people in an engaging, entertaining way… Read More
