Communications firm Grayling has taken on board Arian Hashemi as its new Creative Director and Khalid AlAtrash as Client Service Director for its Middle East creative arm, GCreative. “Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise… Read More
Consumer spending in the UAE, which amounted to nearly USD 183 billion in 2016, is forecast to rise at a compound annual growth rate (CAGR) of 7.5 percent over the next five years to exceed USD 261 billion in 2021, as per an analysis released… Read More
In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge. This makes sense when you think of the nature of running an online business versus an offline one. If… Read More
Mashrou’ Leila has done it again, and this time courtesy the work done by Clandestino Films and FP7/McCann Beirut on the raging issue of women equality and women rights in Lebanon. The video titled ‘Roman’, orchestrated by Mashrou Leila, self-consciously toys with the intersection of… Read More
Endeavor UAE, a local affiliate of the global non-profit organization identifying and supporting entrepreneurs has added three new members to its Board of Directors. These include Elie Khouri, CEO of Omnicom Media Group MENA; Nabyl Al Maskari, CEO of Al Maskari Holding and Khaled Talhouni,… Read More
The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
First Abu Dhabi Bank (FAB) is rolling out the next phase of its brand campaign launched during the second half of the year. In the coming months, the bank will start to install new FAB signage across First Gulf Bank (FGB) and National Bank of… Read More
Smaat, a digital marketing and communications agency in the Kingdom of Saudi Arabia, has expanded into the United Arab Emirates. The agency has appointed Ashraf Zeitoon as its Chief Executive Officer. Mr Zeitoon will oversee the establishment of operations in the UAE, and the expansion… Read More
As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
Marking its 100th anniversary, Grey Group has appointed the next generation of leadership with the promotion of Michael Houston to Worldwide Chief Executive Officer, effective immediately. A 10-year veteran of Grey, Mr Houston has served since 2016 as Global President and becomes only the fifth… Read More
