MEC Commerce, MEC’s specialist ecommerce consultancy, is setting up shop in the Middle East & North Africa (MENA) region. MEC Commerce combines the services of a media agency with consultancy, securing delivery of ecommerce strategies. MEC Commerce MENA will be led by Head of Ecommerce… Read More
The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More
Impact BBDO is continuing its winning streak, kicking the year off by scoring the big wins at the Dubai Lynx International Festival of Creativity. The agency has walked away with the Dubai Lynx ‘Agency Of The Year’ for the second year in a row. This… Read More
Dubai Lynx International Festival of Creativity has named Pierre Choueiri, Chairman and CEO, Choueiri Group as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who has made significant contribution… Read More
The competition will be a tough one in the Integrated Lynx category too at the Dubai Lynx International Festival of Creativity. FP7/ has two entries in the shortlist for the work done for Mastercard and Coca-Cola. BBDO Pakistan Lahore, Beattie + Dane Kuwait, J. Walter… Read More
As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More
Professional equality seems to be far from us, and the team at Wunderman BA believes this wholeheartedly. Globally just about 24 percent of CEOs are women and only one out of four with a degree have a job. Advertisement industry is no different. IWD Wunderman… Read More
Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to… Read More
Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More
For the more successful organizations, especially in the marketing, advertising and media domain, the most important asset are its people. While businesses realize this, there can be a gap on how this manifests in the workplace in equipping people to deliver the best. Innovation Expert… Read More
