Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
Grey Group has appointed Ali Shabaz, who has been the Chief Creative Officer for its Southeast Asia region, to takeover as Chief Creative Officer for Grey Middle East. The move comes as the position opens up with the exit of Mike Shackle, who had joined… Read More
Award-winning art director and visual designer Filippo Spiezia is to join Baroque Worldwide as Partner and Chief Operating Officer. A native of Italy, Mr Spiezia will oversee the company’s business operations and work alongside Co-Founder and Chief Executive, Ali Mansoor as the creative production company… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Media Intelligence firm, Meltwater, has been recognized by G2 Crowd, a business software review platform, as the best media monitoring software. G2 Crowd is a consumer opinion website in the market for software and SaaS solutions. The site published its report on the best media… Read More
Mall of the Emirates, a shopping mall in the United Arab Emirates, has teamed up with JCDecaux Dicon, the Middle-East subsidiary of JCDecaux, to launch a digital campaign at Dubai International showcasing Dynamic Content in Arabic, Russian, Chinese and English based on flight schedules, making… Read More
