Following a three way pitch, BPG Cohn & Wolfe has been appointed to build and grow Guinness World Records’ consumer brand awareness across the UAE and Saudi Arabia. The PR agency was competing with M&C Saatchi and Fleishman Hillard. This is the first time that… Read More
McCollins Media, the boutique PR and digital brand activation agency has bagged the account of the pet food company Nature’s Variety. McCollins Media will be handling the social media mandate for the brand. As part of the mandate, McCollins Media will work on strategizing and… Read More
Clever advertising can go a long way. Middle East’s nut maker A Rifai found this when its front page ad in the Daily Star in Lebanon, created by République – a Beirut-based boutique agency, went viral. Al Rifai was reacting to the swearing in of… Read More
MSLGROUP Middle East has been awarded the Samsung Gulf Electronics public relations account following a competitive pitch against top tier agencies in the region. The Dubai headquartered consultancy was appointed by Samsung Gulf Electronics to handle its traditional and digital PR including media outreach and… Read More
The One Club has released the shortlist for the 44th Annual One Show Awards, one of the most prestigious worldwide competition celebrating creativity in advertising and design. There were 251 shortlisted entries from agencies in 19 countries across 12 disciplines: Branded Entertainment, Cross-Platform, Film, Intellectual… Read More
‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
