Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More
The 31st LIA award ceremony was held in Las Vegas, convening over a 10-day period. LIA is a global award annually honoring legends and pioneers in advertising, digital, production, design, music & sound and technology. The jury teams viewed and scored every entry and determined the recipients… Read More
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa (MEA) region. In his newly elevated role, Mr Singh will continue to work closely with Jim… Read More
In the third quarter of the year, WPP reported net sales growth of 2.9 percent with revenues up 23.4 percent to GBP 3.61 billion. Even though Sir Martin Sorrell, CEO, WPP has been vocal on his disappointment of the Brexit vote, the impact of sterling… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
InSkin Media, a London-based advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai. Toby Daniell is heading up the Dubai office as the Head of Sales Middle East… Read More
The Dubai Lynx International Festival of Creativity has locked in eight jury presidents judging work across 16 categories. The Festival which opened for delegate registration last week will return to the Madinat Jumeirah Arena, Dubai and will take place from the March 5-8, 2017. “The… Read More
After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More
Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More
