Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
Omnicom Media Group, the media services division of Omnicom Group has launched its third agency network, Hearts & Science in the Middle East & North Africa (MENA) region. The new office will be led by Fadi Maktabi, who has been promoted to General Manager of… Read More
At the end of the last week, Interpublic Group (IPG) announced their strong revenue and profit increase for the third quarter of 2016. Third quarter 2016 revenue increased 3 percent to USD 1.92 billion, compared to USD 1.87 billion in the third quarter of 2015,… Read More
The third quarter has ended for the Publicis Groupe. And as predicted by Publicis Groupe Chairman & CEO, Maurice Lévy, the growth decelerated in the third quarter to 0.2%. Publicis Groupe’s consolidated revenue for the third quarter of 2016 was 2,315 million euro, 0.4 percent… Read More
The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More
Blue Apple, a full-service integrated communications agency based in Dubai Media City, has appointed Romana Ajaz as its Digital Account Director. As a Digital Account Director Ms Ajaz’ role will entail delivering e-business strategies, solutions, tools and services to clients to help them achieve their… Read More
Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies. Keyade’s centralized approach… Read More
After nearly a three-month hiatus, Samir Ayoub, former Chief Executive Officer of Mindshare MENA, has made a comeback in a new avatar. Mr Ayoub has launched a media audit and consultancy firm – MEDPUSH – that aims to not only assist marketers to improve their… Read More
MullenLowe has made another addition to its leadership team in the Middle East & North Africa (MENA) region. The agency has tapped on Promoseven 360’s Shahbaz Zobairi as its new Executive Creative Director. Mr Zobairi brings over 19 years of through-the-line experience in a wide… Read More
You can either be scared or excited about the opportunities the future presents, but you can’t sit this one out because it is coming sooner than you think: These were the words of caution from David Rowan, Editor of Wired UK and speaker at the seventh… Read More
