Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created… Read More
Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More
Media agencies can also be creative – the subject has been a point of various discussions in advertising business. Maxus Global, that is known to have called itself the creative media agency, has taken this a step forward, and has appointed Jen Smith, currently Head of… Read More
The ‘success curve’ of dmexco points steeply upward. The optimal conditions for that are guaranteed by a continually growing high-quality network of national and international partners who actively contribute their acknowledged expertise. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) has… Read More
PHD Media’s good year is reflecting in the region as well, as the agency bolsters its leadership team to take on expanded mandates. Elda Choucair is now the CEO of PHD MENA and Luca Allam has been elevated to Managing Director, PHD UAE. The promotions… Read More
Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More
Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More
Following UAE’s commemoration of the intrinsic role women play in the nation’s overall progress and stability, Tathqeef Health Treatment Undertakings Services with creative agency Grey Dubai launched the ‘Veils Of Pride’ project, to mark Emirati Women’s Day. The initiative honors the veil as a symbol… Read More
The keys to unlocking consumer desire and building demand for a brand have long been concealed, forcing marketers in the past to test variables and speculate until they honed in on a more precise strategy. However, with the advent of today’s marketing technologies and the… Read More
Zip Water has appointed JW International (JWI) as its marketing agency for the Middle East. Having recently established itself in the region and keen to make its presence known, the water production company has enlisted the help of the British-born creative agency to head up… Read More
