As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More
When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More
The fee for out of home (OOH) inventory such as lit and unlit billboard ads have been increased in Jeddah in Saudi Arabia. The Council of Ministers amended fees on these ads, ads located on private property or buses within the city, ads on Ministry… Read More
TMT News magazine has announced the winners of the 2016 Media Awards. From the Middle East and Africa region, Iris PR, Plus 1 Communications, Avantgarde Communications Qatar and Velocity Afrika have won at the awards. Iris PR won the Best Technology PR Agency award, Plus… Read More
Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for… Read More
Marking the largest partnership between the two brands to date, PepsiCo is the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents,… Read More
As Lisbon International Advertising Festival (LIAF) gears up for the final leg in the run up to the event, the organizers have paid heed to requests for extending final deadline. “After several requests from all over the world, LIAF has the pleasure to announce its… Read More
IPG Mediabrands has appointed Caroline Foster Kenny as CEO of IPG Mediabrands across Europe, Middle East and Africa (EMEA), effective January 2017. Ms Kenny has over 25 years of global client leadership and business experience across multiple verticals, spanning all marketing communications. “Caroline’s reputation throughout… Read More
