Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
The Government of Kenya, through the Ministry of East African Affairs, Commerce and Tourism has taken on board global PR agency Grayling to support it government’s strategy for the recovery and revival of tourism and inward investment in Kenya. Grayling is part of the Huntsworth… Read More
Brazen has won the PR account for 4work Kobold – a new range of vacuum cleaners in the UAE. The products range from all in one power systems, vacuum cleaners and intelligent robots that clean when you’re not at home. Kobold cleaners are designed and… Read More
Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
OMD Arabia has retained the retail account of Savola Group in addition to being appointed as the media agency for Savola group’s newly created corporate account. This means OMD has been tasked with two of Savola’s three advertising accounts. As well as the Savola Retail brands,… Read More
Leo Burnett MENA’s Creative Director Saadi Alkouatli will be speaking at the Association of Integrated Marketers (AIM) Conference to be held at Vancouver, BC on April 9, 2015. The AIM conference will focus on how successful brands are using digitally generated insights to drive product and… Read More
What seems a first for the industry, global marketing communications agency Fifth Ring has taken its offering to new levels and has embarked on an entirely new project in the form of a new subsea office. This office will be a fully serviced facility operating directly… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
Carat, part of Dentsu Aegis Network, has announced the appointment of Martin Boot as General Manager of Carat Qatar and Kuwait. Mr Boot will report to both Ramzi Haddad, newly promoted Managing Director UAE & Lower Gulf, and Michael Nederlof, CEO Dentsu Aegis Network MENA.… Read More
J. Walter Thompson Beirut, part of the marketing communications brand network in the Middle East and Africa has announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of “Kahlil Gibran’s The Prophet” film, produced by Salma Hayek-Pinault… Read More
