The Direct Lions Shortlist for the Cannes Lions International Festival of Creativity was announced earlier today. Dubai agencies stole the show in the Middle East and North Africa Region. There have been 277 nominations in the Direct Shortlist. Agencies from Dubai have won eight nominations while there… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
When it comes to designing the logos of brands, subjectivity and objectivity are two areas that are heavily dependent on each other. The right balance between them is required for any consumer to interpret the message the brands want to communicate. Graham Taylor, Creative Director,… Read More
Virgin Mobile has rolled out an innovative campaign where prospective Virgin Mobile members can book new mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use… Read More
Household names Comfort and OMO have rolled out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. ”Share A Touch Of Love this Ramadan” with the Unilever brands is a clothes donation campaign that encourages the people of the region to… Read More
Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a British yacht manufacturer. The PR & content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing… Read More
After having considerable wins at Dubai Lynx International Festival of Creativity this year, Leo Burnett Beirut (Lebanon) campaigns continued their winning streak at the 2015 Facebook Awards. These wins are special more so given the focus that Facebook Awards place on creative work that drives business results.… Read More
In an environment-friendly initiative, Majid Al Futtaim, one of the retailer players in the Middle East and North Africa region have given the game Monopoly a green twist on its 80th anniversary. Monopoly has long taught people about growing money but the new green campaign… Read More
UM MENA has bagged the account of Ooredoo Qatar where the agency would be handling the media planning and buying duties of the tele-communications company exclusively across the Qatar market. UM MENA managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency… Read More
Dentsu Aegis Network MENA has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as… Read More
