One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More
Interpublic Group has put in motion a succession plan for its media asset – IPG Mediabrands that includes agencies such as UM, Initiative and digital assets like Reprise amongst others. Henry Tajer has been elevated to the post of CEO while Matt Seiler has been named the Chairman of… Read More
J. Walter Thompson MENA is geared up to compete with the region’s best at the upcoming Dubai Lynx International Festival of Creativity. Some of the work from the agency that is in the ring includes breaking boundaries and challenging market norms. A closer look at… Read More
Following a global call for content, Cannes Lions has issued an opening volley of speaker names for Lions Innovation – the new two-day ‘festival within The Festival’ that fuses data, technology and ideas. The speakers will be part of an avant garde programme that explores,… Read More
The Dubai Lynx International Festival of Creativity announced that it has received a record 2,473 entries across its 15 award categories. Some categories saw significant increases this year with Branded Content & Entertainment receiving 93% more versus 2014 and PR increasing by 84%, while entries… Read More
With only three days left for the Dubai Lynx International Festival of Creativity to kick off, it is about time to take a closer look at the region’s top work that is competing for the Lynx. With messages that go beyond advertising, and bring out… Read More
BBDO Worldwide has announced restructuring at the regional management level following which Dani Richa, who was earlier handling the role of Chairman & CEO MENA region for BBDO will now also take additional responsibility of entire Africa for the agency. The announcement comes following the… Read More
Cannes Lions announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. “We are humbled… Read More
Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol,… Read More
