The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category — both sectors are far less likely to have been disrupted by ecommerce, so the need for high levels of digital adspend… Read More
IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
Liquid Omnicommerce, an independent retail consultancy, has appointed Richard Nicoll as its Chief Commerce Officer and Managing Director. Mr Nicoll joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in… Read More
Red Event Services, a USE-based experiential agency, is expanding into Saudi Arabia with the launch of Red Connect. Bushra Boumedhi, General Manager of Red Connect would be leading the business in KSA. In line with Saudi Arabia’s Vision 2030, which aims to found, develop and… Read More
Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
Havas Group has acquired independent digital agency Langoor. A full-service digital agency led and driven by creative technologists, Langoor was founded in 2010. In addition to its headquarter India, the agency is present in the Middle East and Australia. Its team of 170 specialists provide… Read More
