Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications,… Read More
Isobar has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB). Tasked with encouraging tourism to Egypt, Isobar will be driving digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen… Read More
Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business. The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG… Read More
Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
At the 66th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized for their excellence in terms of the quality, creativity and effectiveness of their work. For the second consecutive year, Omnicom was named Holding Company of the Year based on the work… Read More
The 66th edition of Cannes Lions International Festival of Creativity has finally ended. Agencies from the Middle East & North Africa (MENA) region, and Pakistan, have come back with 15 Lions including a Young Lions award. Lower than 2018, when MENA agencies had won 17… Read More
The Cannes Lions International Festival of Creativity awarded six more categories on the fourth day of the festival. Agencies from the Middle East & North Africa (MENA) region managed wins in only one of the categories on the day, courtesy once again to a multitude… Read More
Havas Group’s annual press update from the Havas Café in Cannes, during the Cannes Lions International Festival of Creativity, outlined a new strategic direction for the holding company. Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, said the Group’s new strategic… Read More
“We were hoping for the An Nahar work to do well — it won a few Grands Prix at Dubai Lynx after all — but winning a Grand Prix at Cannes Lions was a pleasant surprise,” BBDO Worldwide’s Chairman & CEO for MEA & Pakistan,… Read More
