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Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

7 years ago by Sana MahmudAdvertising

Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More

Dubai Lynx Reveals First Set of Shortlists

Dubai Lynx Reveals First Set of Shortlists

7 years ago by AM News DeskAdvertising

The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More

53 Entries Make It To Media Lynx Shortlist

53 Entries Make It To Media Lynx Shortlist

7 years ago by Zeba MahmudAdvertising

A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More

Omnicom Takes Lead In Digital & Mobile Lynx Shortlist

Omnicom Takes Lead In Digital & Mobile Lynx Shortlist

7 years ago by Sana MahmudAdvertising

Dubai Lynx International Festival of Creativity has revealed the first set of shortlists for 2019. In the Digital and Mobile Lynx shortlists, Impact BBDO takes the lead with 12 entries in the shortlist. Punch BBDO has one shortlist as well in the category. TBWA\Raad has… Read More

Advancing Women Still Not Priority For Companies: IBM

Advancing Women Still Not Priority For Companies: IBM

7 years ago by Sana MahmudAdvertising

Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More

Rana Nawas On The Why & How Of Gender Parity

Rana Nawas On The Why & How Of Gender Parity

7 years ago by Zeba MahmudAdvertising

“There are more CEOs named John or David globally, than all women CEOs in the world put together”. If this data point from Rana Nawas was not an alarming reality, it would be a bad joke. Yet another number she quotes is from the World… Read More

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

7 years ago by Zeba MahmudAdvertising

The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More

Havas Media Group Strengthens Global Strategy Team

Havas Media Group Strengthens Global Strategy Team

7 years ago by AM News DeskAdvertising

Havas Media Group has bolstered its global team with two new additions. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Mr Minc and Ms Zaleski report to Havas Media Group’s Global Chief Strategy… Read More

Cairo Ad School Mentors Join One Show’s Jury Line Up

Cairo Ad School Mentors Join One Show’s Jury Line Up

7 years ago by Sana MahmudAdvertising

Enas Rashwan and Yasser Ghoneim, Mentors at Cairo Ad School and Members of Cairo Ad School’s Board of Directors, are joining the jury line up for One Show / Young Ones 2019 representing Cairo Ad School. This would be the first time an educational institute… Read More

Isobar MENA Names Ziad Ghorayeb As Regional MD; Karim Khalifa Departs

Isobar MENA Names Ziad Ghorayeb As Regional MD; Karim Khalifa Departs

7 years ago by AM News DeskAdvertising

Isobar MENA is geared to face 2019 with a change in leadership. Karim Khalifa is stepping down as CEO, firstly of Digital Republic, and then for the last three years at Isobar MENA. Ziad Ghorayeb, appointed as the Managing Director of Isobar MENA, will take… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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