More than 30 agencies and in-house communication teams have made it to Middle East Public Relations Association (MEPRA) 2018 Awards shortlist. The award ceremony will take place on November 28, 2018 in Dubai. This year marks the 10th edition of the award that celebrates practitioners… Read More
Omnicom Media Group MENA has formed a partnership with ad fraud prevention specialists TrafficGuard. Omnicom Media Group MENA agencies, OMD, PHD and Hearts & Science, will have exclusive access to TrafficGuard’s ad fraud mitigation solution for six months. Mobile ad fraud is on the rise… Read More
I walked the streets of London this summer for the very first time, and although there were so many things I enjoyed immensely, there was one experience that truly opened my eyes. A blind woman was using her white cane to guide herself through the… Read More
Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More
Global water treatment company Culligan Middle East has appointed JWI Advertising to handle its content marketing strategy. The British-born agency will craft Culligan’s content approach and curation across web and social media, to help build brand awareness and generate sales leads in the Middle East.… Read More
BrainScape, PHD UAE’s annual event, will take to the stage for the ninth time with a focus on creativity and innovation. Titled ‘Genius: Beyond Intelligence, Creativity’, this year’s edition will take place on November 5 at Fairmont The Palm and feature international experts coming from… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The development comes on the back of a global pitch process. The work will be delivered by a bespoke… Read More
DHL Express has embarked on a marketing campaign ‘Where Everything Clicks’ in the Middle East & North Africa (MENA) region. Going a step forward, the aim is to guide online merchants to navigate and access the global ecommerce marketplace. DHL Express aims for the campaign… Read More
M&C Saatchi PR has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision and purpose. “In a confused and converging communications industry, we wanted… Read More
