The out of home (OOH) industry in the region is facing its share of challenges, including in markets such as the UAE. This has not deterred players such as Elevision Media to set up pace for growth, riding largely on the back of digital. Back… Read More
Over 200 of the region’s communicators and 40 global speakers will converge in Bahrain on the February 11-12, 2019 to meet at the IABC-organized conference Communications and its role in driving positive change will be the highlight of the largest event held for communications professionals… Read More
Havas Group Media has tapped Bret Leece as its new Global Chief Data & Innovation Officer. Based in New York, Mr Leece’s appointment to the newly created global role is effective immediately. His remit is to build useful data products and services, providing platforms for… Read More
Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More
Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Amsterdam is ready for yet another year of Epica Awards. The platform where journalists turn jurors for creative work, is seeing a marked increase in entries themed around purpose-driven initiatives and messages. Mark Tungate, the editorial director of The Epica Awards, chats with Arabian Marketer… Read More
There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More
Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More
Carmen Zaarouri, a Business Director at Mirum in Beirut, has singled out learning as a core reason that has kept her interested in the digital advertising industry. The 30-yr old, armed with a BS in Business – Management Information Systems degree from Lebanon American University,… Read More
How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More
