Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East, signaling the Groupe’s ambition to develop its activities further in this “strategic” region. This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership… Read More
Watermelon Communications, a marketing and communications agency in the region, has forged an alliance with 3AW, a global network of independent full-service communication agencies. At present, Watermelon is the only GCC entity in this network. The 3AW network has its roots in the United States,… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
TBWA\Raad was ranked the number one agency from the Middle East and North Africa (MENA) region at the Cannes Lions International Festival of Creativity 2018. This is one of its best performances at Cannes Lions in recent years, where it has led the MENA awards… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
The Cannes Lions International Festival of Creativity ended with many surprises – perhaps the first being a much scaled down version of the festival that many described as a big advertising party to a massive display of platforms’ money power to a forum that had… Read More
The Cannes Lions International Festival of Creativity named the winners in seven categories on day four of the festival. The night belonged to the winners in Product Design Lions, Creative Data Lions, Innovation Lions, Social & Influencer Lions, PR Lions, Direct Lions & Media Lions.… Read More
As Cannes Lions International Festival of Creativity 2018 draws to a close, with one more day to go, the festival has announced the final set of shortlists, for the remaining categories of Creative Effectiveness Lions and Sustainable Development Goals that debuts this year. The Middle… Read More
The Interpublic Group (IPG) hosted its eighth annual breakfast at the Cannes Lions International Festival of Creativity this year. The program ‘Women at Work’ celebrated ‘sheroes’ who have changed the world through their excellence, perseverance and passion. Gail Heimann, President of Weber Shandwick moderated the… Read More
