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HP Launches VR Solutions For Immersive Experiences

HP Launches VR Solutions For Immersive Experiences

8 years ago by Asma WangdeAM Tech

HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More

MEA To Spend USD 8 Billion On Internet of Things In 2017

MEA To Spend USD 8 Billion On Internet of Things In 2017

8 years ago by AM News DeskAM Tech

Middle East organizations are adopting the latest Internet of Things (IoT) technology infrastructure to drive the wider region’s USD 8 billion market. According to SAP, as the inter-connected IoT era advances, Middle East organizations are forced to manage a vast network of connected devices, wearables,… Read More

UAE Consumers Rank High In Appetite For AI: Accenture

UAE Consumers Rank High In Appetite For AI: Accenture

8 years ago by Zeba MahmudAM Tech

Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI) powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. Based on a poll of 26,000 consumers in 26 countries,… Read More

KPMG, Microsoft Bolster Strategic Alliance

KPMG, Microsoft Bolster Strategic Alliance

8 years ago by Sana MahmudAM Tech

KPMG and Microsoft have launched two strategic initiatives that will expand the scope of their global alliance: firstly, to provide companies in Saudi Arabia and around the world with a portfolio of digital solutions, and secondly to enable KPMG’s smart audit platform, KPMG Clara –… Read More

Tech Innovation Game Changer For MEA

Tech Innovation Game Changer For MEA

8 years ago by Sana MahmudAM Tech

According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More

Influencer Haifa Beseisso Campaigns For Canon ME

Influencer Haifa Beseisso Campaigns For Canon ME

8 years ago by AM News DeskAM Tech

Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More

AI Could Turn Certain Skilled Practices Into Utilities

AI Could Turn Certain Skilled Practices Into Utilities

8 years ago by AM News DeskAM Tech

CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More

ArabNet Day 1 Reiterates Dubai’s Focus Toward Data-Led Initiatives

ArabNet Day 1 Reiterates Dubai’s Focus Toward Data-Led Initiatives

8 years ago by AM News DeskAM Tech

Over 1600 attendees, 120 speakers, 60 exhibitors and 100 international and regional investors have gathered for the fifth edition of ArabNet Digital Summit, to discuss the latest trends and opportunities in the UAE and the region. The event is held in strategic partnership with the… Read More

Government CIOs Spend 21% Of IT Budget On Digital Initiatives

Government CIOs Spend 21% Of IT Budget On Digital Initiatives

8 years ago by Zeba MahmudAM Tech

Top-performing organizations in the private and public sectors, on average, spend a greater proportion of their IT budgets on digital initiatives (33 percent) than government organizations (21 percent), according to a global survey of CIOs by Gartner. For 2018, organizations anticipate spending 43 percent of… Read More

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

8 years ago by Asma WangdeAM Tech

In 2017, Middle East and North Africa along with the Asia Pacific market are said to record the highest growth in end-user spending on consumer video media services, according to a recent insights report released by Gartner. The report also states that the global spending… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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