Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a relationship that was established over 10 years ago with the skincare company. The agency… Read More
During the 2018 Academy Awards this weekend, social media is expected to be awash with #Oscars as internet users take to the platforms to follow and participate in the chat. Of all the topics tracked by GlobalWebIndex, ‘cinemagoers’ are most likely to be posting opinions… Read More
Effective Measure’s infographic takes a look at the internet consumption in the Middle East & North Africa (MENA) region in January 2018. This includes what the audiences looks like for the top sites, how they live and where they spend their time online.
Geometry Global, a brand experience agency operating regionally in Dubai, Bahrain, Beirut, KSA and Egypt – among 56 markets worldwide – has donned a new brand identity reflecting the changes it has undergone since launching in 2013. “A lot has changed in five years. Our… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More
From talking robots to turning everyday objects into projection screens, media companies from the UAE and beyond came together at Abu Dhabi media hub twofour54 to showcase the latest trends and innovations in the industry. As part of UAE Innovation Month, the free zone hosted… Read More
Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
The Dubai Chamber of Commerce and Industry and Google have launched ‘Get Dubai Businesses Online’, a program dedicated to assist local businesses get more easily discovered on the web, by listing and verifying their business information on Google Search and Maps through ‘Google My Business’.… Read More
On the heels of its premium Search Tweets API launch, Twitter has further extended historical access to Tweets with a new, premium full-archive search endpoint. The ability to access Tweets from as early as 2006 increases the types of answers and insights at a person’s… Read More
