Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More
The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More
Digital Marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner as Head of Paid Media, as part of the company’s overall growth plans for the region. With more than 12 years’ experience in biddable media including his most recent role as Head of… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More
As the next step in its journey to build a high performing and open commerce marketing ecosystem, Criteo has further bolstered its Criteo Commerce Marketing Ecosystem (CME). Launched in August 2017, CME is a network of tens of thousands of retailers, brands, publishers, centered on… Read More
Following the launch of the 2017 KPMG Global CEO Outlook Survey, KPMG has released the GCC edition of the report. The survey found that a majority of GCC CEOs are more optimistic about technological disruption than their global counterparts. Instead of being disrupted by competitors,… Read More
As part of the Facebook Journalism Project, Facebook brought together a diverse set of news organizations in Dubai for a ‘News Day’. The full-day event was curated for journalists, newsroom managers, administrators and social media editors in the region, to deepen their partnership and engagement… Read More
Abu Dhabi’s Digital Government, through the participation of 25 government entities, has made significant presence at GITEX Technology Week 2017 at the Dubai World Trade Centre (DWTC). Participating for the sixth consecutive year, Abu Dhabi’s pavilion, organized by the Abu Dhabi Systems and Information Centre… Read More
Kreata Global, a Dubai based digital agency with focus on smart communications has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to marketers across GCC through the company’s global partnerships and… Read More
