Virtual Private Networks (VPNs) have kept a steady hold on online users globally. While the motivation for using VPNs vary, two facts facing marketers and media industry is that VPN users are difficult to track and hence target, and that VPN usage reiterates that for… Read More
When it comes to job searching in the Middle East and North Africa (MENA) region, there are many different steps that job seekers can follow to find their ideal opportunity. However, according to a Bayt.com poll, almost all respondents claim that they use online job… Read More
In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More
Joining forces with other prominent Gulf investors, retail franchise operator M.H. Alshaya has acquired a strategic stake in ecommerce platform Noon. As new investors in Noon, Alshaya will become a seller on Noon’s marketplace platform, listing a portfolio of international brands covering the fashion, health… Read More
Google has appointed Pierric Duthoit as its new Branding Sector Lead. He joins the tech biggie in its Dubai office. Mr Duthoit will relocate to Dubai after three years in Moscow, where he held the position of Head of Branding Sector for Google in Russia.… Read More
As the dmexco 2017 edition comes to a close, the organizers of the forum are taking a closer look at the aspects that will help it achieve the next level of growth. In that plan, the Middle East & North Africa (MENA) region would be… Read More
With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More
Over a period of September 13-14, 2017, Cologne was playing host to some of the most influential brands and decision makers in the digital industry. For the first time since its inception, the forum had gone pay for delegates this year. Despite this, dmexco 2017… Read More
This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
