Google has released the 16th annual Year in Search, offering a look at the year’s top trends in Saudi Arabia based on searches conducted using its search engine. The results showcase an interest in seeking employment opportunities, as the TAQAT national labor portal was the… Read More
For large swathes of consumers, the right to access free online content is seen as sacrosanct. But with ad-blocking on the rise, there’s little recognition or willingness on the part of the consumer to accept that ads are at the core of this. While some… Read More
The industry will soon be in the position where more than 50 percent of online adults say that mobiles are their most important connected device. Even over the last year alone, mobiles have seen a 10-point jump on this metric, while laptops and desktops have… Read More
Online security, especially for the younger audiences, has been in top discussion points and concerns in every conversation around the impact of technology in today’s times. While technology has changed the ways in which people connect, for families the basics of talking with children about… Read More
Icflix has expanded its digital footprint in Tunisia following a strategic partnership with Orange Tunisie, a subsidiary of the Orange Group. The partnership will allow Orange Tunisie customers to subscribe to Icflix and avail the selection of Jazwood (Arabic) movies and TV shows available online alongside… Read More
LINET, an European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities, has appointed Blue Apple as its PR and social media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, Managing Director, LINET… Read More
Industry experts are often asked whether creativity can keep in pace with the evolution in media, especially as marketing technology has sharpened the ammunition available to media, making it more efficient and cost effective. Criteo has attempted to find a solution in Kinetic Design that… Read More
The buzz surrounding VR and AR has been intensifying for some time, but it’s difficult to ignore the hurdles that stand in the way of it achieving mainstream adoption. The biggest of all is a lack of quality, compelling content. Investment may have poured into… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
YouTube is joining efforts with Dubai Studio City to bring a YouTube Space, an incubator space giving YouTube creators the tools and guidance that remove barriers enabling them to innovate and experiment with content, to Dubai next year. Through this collaboration, the Middle East &… Read More
