Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More
Mobile-only audience is concentrated in fast growth markets, with particular peaks in the Middle East and parts of Asia Pacific. But data also reveals that this group is predominantly young audience. Close to half of all mobile-only users come from the 16-24 age group. Members… Read More
As digital audiences mature, an interesting number from Global Web Index comes in the form of 15 percent of internet users globally, being mobile-only, implying users that do not own or use any other connected devices, with mobiles being their sole access point for getting… Read More
The year 2016 had more than its usual mix of big and shocking news that had an impact across the globe. In the Middle East and North Africa (MENA) region, 2016 was another tough year but there were as many news of hope, and a… Read More
The vast majority of online adults are multi-device users in terms of ownership and usage, according to a Global Web Index survey. This is the audience that is moving between screens throughout the day. This trend is strongest in mature markets. The fact that PCs/laptops… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
Dentsu Aegis Network digital performance agency, iProspect has expanded its operation in Saudi Arabia. Based out from Jeddah, it has launched with a team of five, with IKEA and Al Rajhi Bank as its founding clients. Its team members will be based in Dentsu Aegis’… Read More
Facebook is going all out to make Messenger among the most popular platforms in its space. With over one billion users, Messenger already is a platform to reckon with. In the last few months, Facebook had introduced marketplace and opened up the platform to external… Read More
If you are a small business owner, competing with the big guys in the market seems daunting. But with the right marketing tactics (read SEO), there is a good chance for you to take over a spot on the first page of search engine results.… Read More
Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the… Read More
