Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand… Read More
On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More
Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. Global Web Index data outlines why this strategy could open up new, lucrative revenue sources for the service. Consumers who have watched… Read More
Dreams of today are going to be the reality of tomorrow. This quote from du’s ever inspirational CEO Osman Sultan set the tone for Step 2017. This was my fourth year at the Step Conference and I have seen it evolve from a niche messy… Read More
Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More
Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More
Not only do 16-24s say that mobiles are their most important devices but, as data from Global Web Index shows, since 2014 the smartphone has overtaken PC/laptops as the most commonly owned device among this age group. Back in 2014, it was 87 percent of… Read More
Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More
Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More
