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Digital

Cardtek, Emcredit Partner For National Mobile Wallet Solution

Cardtek, Emcredit Partner For National Mobile Wallet Solution

9 years ago by Asma WangdeDigital

Cardtek, an international payment solutions provider, and Emcredit, a subsidiary of the Dubai Economic Department, have partnered to launch the secure mobile payment platform, emPAY, offering United Arab Emirates residents a national mobile wallet solution. As a part of Dubai’s Smart Government Initiative, emPay will… Read More

63% Of Facebookers Are Streaming Music

63% Of Facebookers Are Streaming Music

9 years ago by Asma WangdeDigital

The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More

VICE-MOBY Partnership Set To Take Shape In Local, Digital Content

VICE-MOBY Partnership Set To Take Shape In Local, Digital Content

9 years ago by Kiran KidwaiDigital

In his first visit to the UAE since signing the partnership deal that brings the global youth brand to the Middle East and North Africa (MENA), VICE Founder and CEO, Shane Smith, has outlined his plans to expand VICE across the region and reimagine MENA’s… Read More

Smartphone King For UAE Digital Consumption: PayPal

Smartphone King For UAE Digital Consumption: PayPal

9 years ago by Zeba MahmudDigital

The fact that smartphone rules in the UAE is evident in any discussion on media consumption habits in the market. PayPal’s ‘Digital Goods Economy Survey’, which looks at the attitudes, habits and behaviors of digital media consumers in the UAE, reiterates this among other highlights.… Read More

Twitter Expands Pre-Roll Ads To Periscope Video

Twitter Expands Pre-Roll Ads To Periscope Video

9 years ago by AM News DeskDigital

As video viewership on Twitter grows, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Twitter has added a new way for publishers and creators to monetize their content that brands can advertise against, with pre-roll ads on… Read More

Utalenta Attempts An Online Marketplace For Creatives

Utalenta Attempts An Online Marketplace For Creatives

9 years ago by AM News DeskDigital

Utalenta.com has been experimenting with an interesting concept. Aiming to be Middle East’s first online marketplace for creative business professionals, Utalenta.com looks to connect businesses of all sizes with professionals across various fields for possible project collaboration for a host of in-demand business solutions. The online… Read More

Best Book Briefings Names Centric DXB As Digital AOR

Best Book Briefings Names Centric DXB As Digital AOR

9 years ago by Kiran KidwaiDigital

Best Book Briefings has named Dubai-based Centric DXB as its digital agency of record (AOR) for the digital go-to-market strategy in North America and Europe. “We chose Centric DXB for their expertise in performance led digital marketing that has helped reputable companies launch their extensions… Read More

75% Of UK Businesses Eye Dubai For Overseas Expansion

75% Of UK Businesses Eye Dubai For Overseas Expansion

9 years ago by Asma WangdeDigital

Some good news comes for the UAE as the first quarter of 2017 ends, with expectations of a tougher second and third quarters, in the form of a DMCC research. As people await the triggering of ‘Article 50’, the uncertainty over Brexit is making UK… Read More

Younger Onliners Connect Via Mobile For 3.5 Hrs Daily

Younger Onliners Connect Via Mobile For 3.5 Hrs Daily

9 years ago by Kiran KidwaiDigital

Mobiles have become critical to the daily digital lives of the 16-24s. Data from Global Web Index shows that practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as its most important device. Arguably most significant, however, is that… Read More

InSkin Media Adds Jonny Gardner To GCC Commercial Team

InSkin Media Adds Jonny Gardner To GCC Commercial Team

9 years ago by Kiran KidwaiAdvertising

InSkin Media, the advertising technology business that develops various brand advertising formats, reported a successful first six months of its business in the GCC region, since the London-based company launched its Dubai office in October last year. The industry’s hunger for innovative, user-friendly formats in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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