Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
In many discussions, Twitter is the live connection to culture – locally as well as globally. People turn to Twitter to share their joys and also to gain support and solidarity in times of crisis. Everyday, #LoveHappens in different forms on Twitter. In the last… Read More
With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities. One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s… Read More
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
With the Premier League season now in full swing, Global Web Index takes a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United. While there’s no denying the appeal and popularity of watching a big sports game live… Read More
It is well known that Apple has a highly loyal customer base, but a GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile. An overwhelming 83 percent of iPhone owners… Read More
Internet streaming service, Icflix, has enabled Direct Operator Billing to customers across Saudi Arabia via Saudi Telecom Company (STC), one of the prominent telecoms operator in the Gulf. The Direct Operator Billing will allow both prepaid and postpaid users the ability to subscribe and access… Read More
The significance of online TV content has been highlighted in the Middle East and Africa (MEA) region with the advent of the growth in the number of players both local and international, including the launch of Netflix in the region last year. Data from Global… Read More
