McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
The age of the emojis is catching up with the Arabian way. To mark the rise of ‘expressions’ in communication, a new keyboard emoji and sticker app, Halla Walla, that captures the conversation of the Arab and Khaleeji lifestyle, is launched. Derived from the saying… Read More
In line with its now long standing approach of focusing on mobile and videos, Facebook has upped its video viewing experience. The most interesting development in the update is a new Facebook video app for TV, which will roll out soon to app stores for… Read More
Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this… Read More
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler to Global Insights Lead. The promotion is a result of InSkin’s increased focus on its international activities, following the expansion to UAE in 2016 with the opening of a Dubai office and the growth… Read More
Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
In many discussions, Twitter is the live connection to culture – locally as well as globally. People turn to Twitter to share their joys and also to gain support and solidarity in times of crisis. Everyday, #LoveHappens in different forms on Twitter. In the last… Read More
With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities. One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s… Read More
