To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More
Microsoft has named company veteran, Samer Abu Ltaif, the President of its Middle East and Africa (MEA) region. He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for 13 years. Mr Faramawy takes on a new global… Read More
Over the course of 2016, smartphones not only overtook PCs/ laptops to be the top device on this measure, but experienced an 18 percentage-point increase – giving us yet more context for the ongoing migration of many internet activities from desktops and laptops towards mobiles.… Read More
BlueGreen, a digital media service provider, has officially begun operation in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart WiFi networks across the region in a number of locations to offer… Read More
Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More
Travel is a key interest for internet users – globally, two in five are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places. Global Web Index takes a closer look at… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More
The role of women in the economy is widely recognized as a key driver of progress. Research shows that if women’s participation in the workforce is increased, in the Gulf Cooperation Council (GCC) region alone, it would add USD 180 billion or 7 percent to… Read More
In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More
