With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
With the Premier League season now in full swing, Global Web Index takes a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United. While there’s no denying the appeal and popularity of watching a big sports game live… Read More
It is well known that Apple has a highly loyal customer base, but a GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile. An overwhelming 83 percent of iPhone owners… Read More
Internet streaming service, Icflix, has enabled Direct Operator Billing to customers across Saudi Arabia via Saudi Telecom Company (STC), one of the prominent telecoms operator in the Gulf. The Direct Operator Billing will allow both prepaid and postpaid users the ability to subscribe and access… Read More
The significance of online TV content has been highlighted in the Middle East and Africa (MEA) region with the advent of the growth in the number of players both local and international, including the launch of Netflix in the region last year. Data from Global… Read More
On February 4 2017, Facebook celebrated its 13th birthday, a day that the social network calls the ‘Friends Day’. Facebook used the occasion not only to sharing some stories of powerful connections made in its community but also launched a series of products across Facebook… Read More
In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market. Data from Global Web Index shows that the… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
