In all, only eight entries have been shortlisted in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. FP7/, Memac Ogilvy & Mather and Y&R Dubai have two entries each in the category. Leo Burnett and TBWA\Raad have an entry each in… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
Meltwater, a media intelligence solutions provider, is launching a tool created specifically for the executive called ‘Executive Alerts’. The service provides users with insights about their company, competitors and industry, sent directly to their smart device, enabling decision making in an instant. Executive Alerts uses… Read More
Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
Meltwater, the global media intelligence firm, has strengthened its regional team with the appointment of Christo Van Wyk as Area Director for Middle East and India. Mr Van Wyk has worked for Meltwater since 2009, initially joining the company’s Cape Town branch as a Client… Read More
To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More
Microsoft has named company veteran, Samer Abu Ltaif, the President of its Middle East and Africa (MEA) region. He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for 13 years. Mr Faramawy takes on a new global… Read More
Over the course of 2016, smartphones not only overtook PCs/ laptops to be the top device on this measure, but experienced an 18 percentage-point increase – giving us yet more context for the ongoing migration of many internet activities from desktops and laptops towards mobiles.… Read More
BlueGreen, a digital media service provider, has officially begun operation in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart WiFi networks across the region in a number of locations to offer… Read More
