Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
With almost half of 16-24s posting a review of a product or company online in the last month, there is a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?… Read More
Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More
Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More
Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More
Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More
Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More
