Following Microsoft’s purchase of LinkedIn back in June 2016, the enterprise networking service has undergone one of the biggest overhauls since its launch in 2003. LinkedIn’s purchase and revamp appears to be accelerating the growth it was already enjoying. Particularly important here is that, while… Read More
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More
Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from frivolous fad to technological phenomenon, according to a new report from Sony Mobile. The report and accompanying research, released in conjunction with Futurizon and based on a survey of 6500… Read More
Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
Adding touch to ads increases engagement and users’ sense of connection with a brand. This is among the top findings of the report ‘Ads You Can Feel: The New Mobile Experience’. IPG Media Lab, the creative technology arm of IPG Mediabrands, partnered with Immersion Corp… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
Compiled for the first time in the UAE, the UAE 2016 LinkedIn Power Profiles list indicates the most viewed profiles on LinkedIn in the UAE. It contains a total of 45 profiles of professionals such as CEOs from public sector and industries such as marketing… Read More
Gender equality in business should be priority in every part of the world. Although barriers to starting a business in some countries are significant, when women circumvent them, they are equally confident about the present and near-term outlooks of their businesses as are men. This… Read More
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More
