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MasterCard’s Aaron Oliver On Bridging MEA’s Ecommerce Gap

MasterCard’s Aaron Oliver On Bridging MEA’s Ecommerce Gap

9 years ago by Sana MahmudDigital

Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

9 years ago by Sana MahmudDigital

When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More

Mirum Asks ‘What’s Next!’ As It Launches In Middle East & Africa

Mirum Asks ‘What’s Next!’ As It Launches In Middle East & Africa

9 years ago by Sana MahmudAdvertising

WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More

Why Twitter Can Manage Easy Transition Of Viners

Why Twitter Can Manage Easy Transition Of Viners

9 years ago by Kiran KidwaiDigital

The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More

Vine Founders Launch Video Streaming App Hype

Vine Founders Launch Video Streaming App Hype

9 years ago by Sana MahmudDigital

The shutting down of Vine has not been well received by most Vine loyalists. The worst perhaps to react to the news however would be Vine Founders including Rus Yusupov and Colin Kroll. Yusupov tweeted his advice to ‘not sell company’, indicating disapproval of closing… Read More

C1X Marks MEA Foray With Header Bidding Tech

C1X Marks MEA Foray With Header Bidding Tech

9 years ago by Zeba MahmudDigital

C1X Inc, a global marketing tech player, has made a foray in the Middle East and Africa (MEA) region. The dynamics of business in MEA is different in comparison to other regions. With an early traction in programmatic full stack offering, C1X is looking to… Read More

37% Internet Users Listen To Podcasts

37% Internet Users Listen To Podcasts

9 years ago by AM News DeskDigital

While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More

9% Layoff & Vine Shutdown Despite Twitter’s Good Q3

9% Layoff & Vine Shutdown Despite Twitter’s Good Q3

9 years ago by Sana MahmudDigital

Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More

25% YouTubers Watch Vloggers Or Celebrity Videos

25% YouTubers Watch Vloggers Or Celebrity Videos

9 years ago by Kiran KidwaiDigital

The importance of YouTube’s celebrities and vloggers was reiterated when the platform acquired FameBit. In this backdrop, Global Web Index delves further into the significance of content creators. Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of… Read More

Schneider Electric Parks Digital Mandate With Hug Digital

Schneider Electric Parks Digital Mandate With Hug Digital

9 years ago by Sana MahmudAdvertising

Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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