Huawei Arabia has launched an interactive Facebook post to engage with its audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei, partnered with Newsfeed SmartApps patent pending technology to launch this engagement. The interactive Facebook post is… Read More
Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
With the long-rumored Snap Inc. IPO now in progress, Global Web Index takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s). The data clearly displays why the coming Snap Inc. IPO could… Read More
The Middle East’s digital industry is currently enjoying continuous growth fuelled by increased enthusiasm from consumers who are ready to quickly embrace new digital offerings, thus transforming the region into a potential digital hub. By 2025, the Middle East is estimated to have 160 million… Read More
The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More
From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. As per Global Web Index, in 2016 being an internet user is virtually synonymous with being a social networker. Data shows that nearly 98 percent online… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
Facebook has now made it possible for businesses to link their Facebook, Messenger and Instagram accounts so that they can manage communications across all three channels in a single place, with an updated inbox. A Single Inbox For All Three Channels With the single Inbox,… Read More
