Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
The recently held Apple’s iPhone SE launch event was largely put together for Apple to discuss its new products, but one of the main highlights turned out to be issues surrounding Apple’s technology and its ongoing fight with the FBI over its iPhone security. Tim… Read More
Starting in ?? on 3/21 and moving across the ?, we thank you for 10 incredible years. Love, Twitter#LoveTwitterhttps://t.co/pH4WWdgK6q — Twitter (@twitter) March 20, 2016 Twitter is celebrating its 10-year anniversary today. The social network announced the celebration on its blog with a throwback memory of… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
The joint work of Memac Ogilvy Dubai and FP7/DXB, ‘Dark Iftar’ for Coca-Cola Middle East has won the Interactive Lynx Grand Prix. The category also sees Impact BBDO win four Lynx including two Golds, one Silver and one Bronze for its clients La Libanaise Des… Read More
To mark this year’s International Women’s Day, Google collaborated with Egyptian women for a special doodle to help them voice their hopes and dreams. This special video was shot in Cairo and 12 other iconic cities around the world. It features Egyptian celebrity Donia Samir… Read More
Influencer endorsements has been on marketer’s agenda for some time now. But it is not often that brands get their influencers right to convey the brand’s message. How should brands work with influencers and how can brands use them to best connect with consumers. According to… Read More
Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More
Most consumer behavior is reviewed through ratings and recommendations along with studying purchase patterns. It has become important for brands to know their consumers inside out to best serve their needs. In live with its vision to become 100 percent digital, Dentsu Aegis Network has… Read More
