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3 In 4 Interested In Blocking Mobile Ads

3 In 4 Interested In Blocking Mobile Ads

9 years ago by Kiran KidwaiDigital

Globally, over one in three mobile users say they have used a mobile ad-blocking tool, with a further four in 10 interested in doing so in the future. Currently, this is being driven by younger groups, particularly in markets where some browsers already have in-built… Read More

Etisalat Named Telecom, Digital Services Partner for Expo 2020

Etisalat Named Telecom, Digital Services Partner for Expo 2020

9 years ago by AM News DeskDigital

Aiming for the Expo 2020 Dubai site to be one of the fastest, smartest and best connected places in the world, Etisalat Group is awarded the connection and communication mandate for the event. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director… Read More

UAE, KSA Spend Most Online Time Via Mobile

UAE, KSA Spend Most Online Time Via Mobile

9 years ago by Kiran KidwaiDigital

Globally, online adults are devoting an average of just over six hours per day to the internet, with mobiles making up just over a third of this time, as per Global Web Index (GWI). While Brazil leads the way here, UAE takes the second spot.… Read More

Gearing Up For Rio With Insights From Facebook

Gearing Up For Rio With Insights From Facebook

9 years ago by Sana MahmudDigital

The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More

Advertisers Call For Action Against Growing Ad Blocking

Advertisers Call For Action Against Growing Ad Blocking

9 years ago by Sana MahmudDigital

Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More

Instagram’s New Biz Tools Assist Companies Meet Bigger Targets

Instagram’s New Biz Tools Assist Companies Meet Bigger Targets

9 years ago by Sana MahmudDigital

Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More

Pakistan, KSA, UAE, Egypt Lead Ad Blocking Trends In MENA

Pakistan, KSA, UAE, Egypt Lead Ad Blocking Trends In MENA

9 years ago by Sana MahmudAdvertising

The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More

Tablet Boom Days Over? GWI Says Yes

Tablet Boom Days Over? GWI Says Yes

9 years ago by Kiran KidwaiDigital

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from… Read More

Traffic Names David Moleshead As Chairman

Traffic Names David Moleshead As Chairman

9 years ago by Kiran KidwaiDigital

Dubai-based full service digital agency, Traffic, has named David Moleshead as its Chairman of the Board. Coming from the investment and international banking industry, where he has experience throughout the UK, Europe, Asia and Middle East, Mr Moleshead was also the Managing Director for HSBC… Read More

Gulf Air Takes Gulf Life Online, Mobile

Gulf Air Takes Gulf Life Online, Mobile

9 years ago by AM News DeskDigital

Gulf Air has launched a new website and mobile app for its in-flight magazine Gulf Life. “We are delighted to embrace digital technologies that allow us to reach a broader audience, facilitating their access to Gulf Life,” said Ahmed Janahi, Chief Commercial Officer, Gulf Air. Along… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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