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Leo Burnett ‘Keeps The Flame Alive’ In Interactive Lynx; Wins Grand Prix & Gold

Leo Burnett ‘Keeps The Flame Alive’ In Interactive Lynx; Wins Grand Prix & Gold

11 years ago by Sana MahmudAdvertising

Leo Burnett Beirut’s work ‘Keep The Flame Alive’ has walked away with a Grand Prix and a Gold in the Interactive category at Dubai Lynx International Festival of Creativity. The agency also won two Silvers and three Bronze Lynx in the category. The details of… Read More

Growth From New Creativity To New Creatives: MEC @DubaiLynx: Day 3

Growth From New Creativity To New Creatives: MEC @DubaiLynx: Day 3

11 years ago by Anthony GiordanoAdvertising

The Middle East is no stranger to growth. Whether on a macro level in terms of GDP or a micro level with YouTube uploads per minute you’ll find the region leading global lists. It’s fitting then to reflect on the growth of creativity here at… Read More

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

11 years ago by Sana MahmudAdvertising

Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More

Communication Starts Long Before Words Are Read: David Carson

Communication Starts Long Before Words Are Read: David Carson

11 years ago by Sana MahmudAdvertising

Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More

Y&R Leads Design Lynx Shortlist; JWT, Leo Burnett, FP7/ DXB Also Score

Y&R Leads Design Lynx Shortlist; JWT, Leo Burnett, FP7/ DXB Also Score

11 years ago by Sana MahmudAdvertising

Launched in 2011, the Design category honours creative excellence and the innovative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages. The category has this year received 139 entries from 12… Read More

FP7/DXB Leads PR Lynx Shortlist; J. Walter Thompson & Memac Ogilvy Follow

FP7/DXB Leads PR Lynx Shortlist; J. Walter Thompson & Memac Ogilvy Follow

11 years ago by Sana MahmudAdvertising

This year, PR Lynx has received 103 entries from eight countries, almost double from the 56 entries in the category last year. FP7/DXB is leading the pack with seven entries. J. Walter Thompson has five entries that has made it to the shortlist and Memac… Read More

Leo Burnett, J Walter Thompson On Top In Mobile Lynx Shortlist

Leo Burnett, J Walter Thompson On Top In Mobile Lynx Shortlist

11 years ago by Sana MahmudAdvertising

From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson. ADVERTISER ENTRANT COMPANY COUNTRY AGENCY… Read More

Leo Burnett Scores High In Interactive Lynx Shortlist; Memac Ogilvy Follows

Leo Burnett Scores High In Interactive Lynx Shortlist; Memac Ogilvy Follows

11 years ago by Sana MahmudAdvertising

There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More

For The Times They Are A-Changin: MEC @DubaiLynx: Day 1

For The Times They Are A-Changin: MEC @DubaiLynx: Day 1

11 years ago by Kumar RamamurthyAdvertising

This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More

MediaMonks Opens Its Doors In Dubai

MediaMonks Opens Its Doors In Dubai

11 years ago by Zeba MahmudDigital

Digital production company MediaMonks has opened up a new office in Dubai. The office will serve the growing demand for high-end digital work in the Middle East as well as contribute to the further development of digital industry in the region. Following this, it has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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