There is no surprise that Ramadan, football and issues of national significance dominated UAE conversations on Twitter in the year gone. The top tweet, in terms of number of retweets, went to Sheikh Mohammed #عمان_الإمارات_الفوز_واحد — HH Sheikh Mohammed (@HHShkMohd) January 4, 2018 The top… Read More
Two of MENA’s favorite pastimes, football and shopping, meet in a partnership deal between Al Ittihad Club Saudi Arabia and noon that will see the digital market place become the main sponsor of the champion football club. As the digital home team of the Middle… Read More
Many developments emanating from the impact of technology in marketing will continue to shape the media landscape for brand owners, agencies and media platforms in 2019. A Kantar report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented… Read More
A report by the Dubai Technology Entrepreneurship Campus (Dtec), a wholly owned technology hub by Dubai Silicon Oasis Authority (DSOA), prepared in collaboration with ArabNet and startAD, an innovation and entrepreneurship platform anchored at New York University Abu Dhabi and powered by Tamkeen, revealed that… Read More
Social media will upmarket the shopping capabilities just in time for the festive season. Could this year’s shopping period be social media’s most influential so far? Around half of the consumers follow brands on social media to get inspiration for gifts or to get ideas… Read More
As artificial intelligence (AI) promises to transform both the future of work and the human resources (HR) function, IBM has launched IBM Talent & Transformation. The new business aims to not only provide AI skills training but also help companies drive the transformation necessary to… Read More
travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has signed an exclusive distribution agreement with the Dubai-based digital media agency Reach MENA Digital. Reach MENA will take over the distribution of travel audience’s digital travel advertising portfolio in the Gulf… Read More
The fifth Middle East Social Media Summit (SMS) in the business sector will take place on December 5-6, 2018 in Dubai. The summit this year aims to cover diverse topics in the media sector. Media personality, Abdulrahman Al-Rashed, will speak about moving from the big… Read More
The UAE, according to a Research and Markets survey, is the top market in the region where business to consumer (B2C) ecommerce sales doubled between 2015 and 2017 with further projected annual growth rates of over 20 percent through 2021. Simultaneously, Saudi Arabia is expected… Read More
The addictive nature of smartphones is becoming prevalent over the years. The Middle East being no exception. A recent YouGov survey reveals nine in 10 respondents in the UAE own a smartphone currently, with 70 percent of those who do not own one planning to… Read More
