We live and work in a 24/7 connected world, with more people spending a growing portion of their day online. According to the 2018 Global Digital reports from Hootsuite and We are Social, an incredible 4 billion more people worldwide are using the internet –… Read More
amSharjah Media City (Shams) and 7awi, a digital platform for media and advertising solutions, have formed a joint venture to develop digital platforms with the aim of keeping pace with the rapid growth in demand for digital solutions in the UAE and wider region. The… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
The majority of the US workforce is expected to be freelance within the decade. That might seem unbelievable, but the shift is well underway. A new report reveals 56.7 million Americans already freelance. That’s more than one out of three in the entire labor force.… Read More
As part of its continued commitment to support different communities in the Middle East and North Africa (MENA) region, Facebook is set to celebrate the region’s vibrant art, creative and design ecosystem with a set of events at Dubai Design Week. Taking place from November… Read More
Criteo is adding Manage and its customer acquisition mobile app solution to its existing app business, strengthening its end-to-end advertising solution. This acquisition will enable addressing the entire consumer journey from awareness and consideration to conversion, the ad tech company said. Manage’s performance-based in-app advertising… Read More
Zee Network has appointed DMS as the exclusive media representative for its Arab audience focused streaming video-on-demand (VOD) platform – Weyyak. The partnership, which became effective in October 2018, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak. “We have witnessed… Read More
As understanding social media users, and the significance they have for brands, becomes critical for marketers, Twitter has taken a closer look at its audience base. Collaborating with Kantar Media in a global study, Twitter has examined what drives usage on the platform, the added… Read More
Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More
Even as she is fondly called the “infographic lady” by some in her client roster, presenting data and information in a manner that is easily understood drives Carla Saliba. “It does not matter if it is an internal document, a power-point presentation in a forum… Read More
