To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More
The automotive industry is preparing for one of its biggest opportunities following Saudi government’s decree to allow women to drive from 2018. Even as companies are taking several steps to woo the new set of customers, existing perceptions in the market have put Toyota and… Read More
There is a common expectation that Gen Z, the generation born between the mid-1990s and the early 2000s, are just an exaggerated version of millennials. Do a quick search about Gen Z’s behavior and you’ll find definitions such as ‘millennials on steroids’, and descriptions of… Read More
Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More
UAE CEOs see disruption as a major catalyst for growth and remain increasingly focused on exploiting these disruptors to drive business strategy, the 2017 KPMG CEO Outlook Survey has found. The survey that polled over 1,200 CEOs across the globe (including the GCC) has found… Read More
PR network Traccs and Open Influence is launching ‘Open Influence MENA’ next year to offer access to a full suite of data-driven influencer marketing solutions to brands in Middle East and North Africa. ‘Open Influence MENA’ combines TRACCS’ communication capabilities, and Open Influence’s proprietary technology… Read More
“Marketers have to be ambidextrous all the time,” Alison Lewis, Chief Marketing Officer, Johnson & Johnson (J&J) laid the ground for her address at the recently concluded dmexco 2017 with this simple statement. In simpler words, she emphasized once again on the need for marketers… Read More
Procter & Gamble (P&G) has shifted its brand building initiative to embrace a ‘digital back’ approach. This essentially means that it begins in the digital world and works its way back to the rest of the marketing mix. And according to Marc Pritchard, Chief Brand… Read More
A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU. The World Federation of Advertisers survey found that 70 percent… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
