For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More
Darwiche Worldwide Legacy (DWL) has appointed Soraya Benbada as the Worldwide Marketing Director. Taking up her position with immediate effect, Ms Benbada will oversee all the marketing activities of DWL’s corporation of businesses including Jannah Hotels & Resorts, Andalus Hotels & Resorts, Al Dar Darak,… Read More
Business confidence in the Middle East rebounded strongly in the first quarter of 2017, in line with a substantial global increase, according to the latest edition of the Global Economic Conditions Survey. The quarterly survey of global CFOs and finance professionals, conducted by ACCA (the… Read More
Ford Middle East and Africa has appointed Katie Dove to the position of Director of Communications, based in Dubai. Ms Dove, who takes up her new role effective April 16, 2017, joins from Motorola Mobility where she served as Communications Director for the Europe Middle… Read More
Panasonic Marketing Middle East & Africa has appointed Hiroki (Harris) Soejima as its new Managing Director. Mr Soejima took charge on April 2, 2017. Having spent almost eight years managing the operations at Panasonic Europe, Mr Soejima comes with an expertise in conceptualizing and implementation… Read More
The ‘Invest in Sharjah’ brand is quite literally taking to the skies, as the Sharjah FDI Office, a unit operating under the government of Sharjah, and Air Arabia sign an agreement to that effect. Under the agreement, Air Arabia will brand its flights and operational… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
Collaboration appears to be the route for Cicero & Bernay Public Relations (C&B). The agency has now enhanced its MENA region network capabilities through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman. In 2016, it expanded its reach across the… Read More
