Sony Middle East and Africa (MEA), among one of the larger marketers in the region, has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. Driving Sony MEA’s strategy, the new Managing Director Taro… Read More
Micromax Informatics, the handset manufacturer that had entered MENA in partnership with tchannl, has added more options for consumers across the major markets in the region. Only a month into the partnership, Micromax and tchannl have set up a distribution network across Bahrain, Oman, Palestine,… Read More
David Parkinson and Rich Rust, former Heads of Digital for Nissan, have joined forces to launch Brave & Heart. The team dubs it a new kind of consultancy with an agile organization at its core and a central mission to drive transformative digital activity for… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
Residents of the United Arab Emirates have a resoundingly positive view of the country they live in and of the future, in stark contrast to views from other countries around the world. According to Brunswick Insight’s global research, an overwhelming sense of well-being and security,… Read More
The St. Regis Abu Dhabi has appointed Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Ms Shah brings strategic marketing and communications knowledge to the new role. Her previous hospitality marketing experience includes roles with The May Fair… Read More
Dubai-based B2B PR agency Shamal Communications has strengthened its leadership team. James Lakie, who has been with the company for three years, has been promoted to General Manager. And Gavin Gibbon has been brought on board as Senior Account Manager. This coincides with the completion… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
