As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More
Nissan Motor Corporation has appointed Hussein M. Dajani, who had recently quit hug digital as its COO after a two-year stint, as its General Manager – Digital Marketing for the Africa, Middle East and India (AMI) region. The development will be effective on June 18,… Read More
In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa (MEA) has taken on board Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s… Read More
This Ramadan, household names OMO and Comfort, are back again with their annual community clothes donation drive, for the eighth year in a row, across the UAE in partnership with Uber and the Emirates Red Crescent and in line with The Year of Giving initiative… Read More
The National Happiness and Positivity Programme has launched the ‘Change a Future’ initiative, part of the ‘Happiness is Giving’ campaign, to improve the lives of children across the UAE, in collaboration with the Emirates Red Crescent (ERC), Etisalat, du, as well as Abu Dhabi’s and… Read More
Many believe that Ramadan is associated with slowing down of operations, fewer work hours and general loss of effectiveness. Yet research by Oxford Strategic Consulting (OSC) indicates that changing work models are becoming more hospitable to the Ramadan work schedule. The study advises that business… Read More
Consumers in the United Arab Emirates (UAE) and Saudi Arabia are all geared up for Ramadan. According to a YouGov Ramadan survey, over half of the residents in the two markets are expecting the prices for goods and services to rise in the Holy Month.… Read More
The Marketing Society’s first year in the Middle East was marked with 16 on-ground initiatives, each aimed at not only giving marketers a platform to discuss the industry’s trends, issues they faced and best practices but also encouraging them to be bold in their approach.… Read More
Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More
Edelman UAE is moving address to twoFour54 Media Zone in Abu Dhabi. The new office will be home to the Middle East & North Africa (MENA) headquarters of the global agency. Edelman has paid special attention to its new office design to reflect its culture… Read More
