Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Mr Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East. As… Read More
The importance of female assertiveness in women’s empowerment was a key theme arising from a discussion that took place at the ‘Investing in the Future’ (IIFMENA) conference in Sharjah on October 20, 2016. Titled ‘Strategic Partnerships for Economic Development,’ the discussion explored the initiatives and… Read More
Following seven years of creativity and devotion to develop brands, KALIAN Branding, a boutique design consultancy is celebrating its success, and addition to its leadership team. Founded by Khatch Mikaelian in 2009, KALIAN Branding is a homegrown design branding agency and consultancy with international expertise.… Read More
Edelman has named Martin Shaw as Performance EVP and Stuart Edwards as COO for Edelman Digital Asia Pacific, Middle East and Africa (APACMEA), both newly created roles effective immediately. Mr Shaw joins from Maxus, where he was head of Digital for APAC, and will take… Read More
It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route. Nearly 23 percent from… Read More
Etisalat is using e-gifting technology for rewarding both staff and customers. The communications giant has signed a deal with Dubai-based YouGotaGift.com to run the Etisalat Rewards programme. It allows individuals and companies to quickly and efficiently redeem vouchers and then gift them how they wish.… Read More
The UAE Ministry of Finance (MoF), in partnership with National Bank of Abu Dhabi (NBAD), is all set to launch innovative e-Dirham products and services during GITEX Technology Week scheduled from October 16 to 20, 2016 at the Dubai World Trade Centre. The launch of… Read More
Galderma, the medical solutions company of Nestlé Skin Health, expanded its awareness campaign on the importance of skincare protection by engaging Al Ain-based education professionals at the Garden City’s Teachers Come Back Season Festival 2016. Held at the Rotana Al Ain Aquarius Pool Arena, the… Read More
Even as the likes of Nielsen have predicted a better consumer mood in the Middle East & North Africa (MENA) region, led by the likes of markets such as UAE, Saudi Arabia and even Egypt among others, a recent survey, ‘Middle East Consumer Confidence Index’,… Read More
The latest international congress run by the African Lotteries Association has just concluded. Speakers and delegates from throughout Africa were joined by those from the US, India and across Europe at an event in Casablanca where ‘The Challenge of Transformation’ was the core theme. I… Read More
