Careem has appointed basketball player Wael Arakji as its brand ambassador for Lebanon Careem. The ride hailing app’s partnership with the sportsman began after he reached out to the company, during Eid Al Adha to join forces with Careem’s CSR campaign. The campaign to raise… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
Brand reputation and price have the greatest influence on people’s decision to buy life and critical illness insurance in the UAE. These factors were considered more important than others, such as adviser recommendation, claim payment history and portability, which enables continuity of insurance coverage when… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
The United Arab Emirates is celebrating Saudi National Day, reminding of the deep connections between the two countries. In addition to a series of brand activities, government authorities too express the strong bond that the two countries have shared over the years. The likes of… Read More
There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Mastercard has formed a multiyear partnership with Riot Games to become the first global sponsor for League of Legends esports. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s sports and entertainment portfolio. “Esports is a phenomenon… Read More
KPMG Lower Gulf has appointed Nader Haffar as CEO of the firm in the UAE and Oman with effect from October 1 2018. Vijay Malhotra who has led the growth of the firm across the UAE and Oman over many decades, will continue in the… Read More
As the two-year period of Asad Rehman, the debut Chair of the Marketing Society Middle East Chapter, completes, the baton is now handed over to Tetra Pak’s vice president of communications for Europe, Central Asia, Middle East & Africa, Khaled Ismail. Touted as one of… Read More
After a series of predictions of what the driving ban lift on women in Saudi Arabia would mean, a post analysis reiterates that the auto sector in the kingdom is indeed undergoing phenomenal change. As per YouGov, close to a quarter (24%) of women have… Read More
