Rebranding can be a challenge. Brands neither want to lose valuable brand equity and awareness built over the years, nor want to become irrelevant by not evolving or innovating. With focus on data, one of the bigger players to rebrand itself in 2017 was Hitachi… Read More
Etisalat continues to invest in local and regional events that align with its broader goals in order to stay connected with its audiences. Having been a supporter of the Arab Women Sports Tournament (AWST), this year the telecom operator has signed an agreement with the… Read More
Digital transparency will be a key challenge for brands in the year ahead according to marketing intelligence service Warc. Led by P&G, brands are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. As per the Warc Toolkit 2018 survey,… Read More
The year 2017 may have been tough for the industry, but Casio has had a good year, and Japan-based consumer and commercial electronics player is bullish on its expectations from 2018 as well. After the high decibel launch of the Casio G-Shock Mudmaster collector’s edition,… Read More
The role of the brand ambassador has undergone significant change in an age of social media influencers and micro influencers. Mohammed Al Balooshi, the Emirati-national Motocross champion, represents the class of brand ambassadors who know how to connect with their target audiences the new and… Read More
Etihad Aviation Group (EAG) has now outlined a year-long program to mark 2018 as the Year of Zayed. The UAE President Sheikh Khalifa bin Zayed Al Nahyan declared 2018 the Year of Zayed, a nationwide initiative, which will highlight the UAE founding father’s unparalleled role… Read More
The year 2017 will be remembered as a milestone year for the Middle East & North Africa (MENA) region for several reasons. In the wake of the economic and political challenges that are not new to the Middle East, regional leaders took decisions that will… Read More
Ad land had its share of high profiled movements in 2017. Memac Ogilvy braced for a big change as Edmond Moutran, the agency’s chief since its launch in the region, decided to step down as part of the agency’s succession plan. In September 2017, Patou… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
For the third consecutive year, Zain is supporting Kuwait’s Public Relations and Customer Service Prize as its main sponsor. The prize, hosted by Kuwait’s Public Relations Association, comes under the patronage of Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah from December 26, 2017… Read More
