Lincoln has appointed Sarah Rae to the position of Director, Lincoln Middle East, replacing Alex Schaeffer, who repatriated to Dearborn, Michigan, to take up a new position in Ford Motor Company. She will report to Metelo Arias, Vice President, Marketing, Sales and Services, Ford Middle… Read More
UAE Exchange, a global money transfer and foreign exchange solutions brand, has rebranded its Australia operations as ‘Unimoni’. The move comes as part of the brand’s global rebranding exercise across APAC, Americas and EMEA markets, and makes Australia the 13th country in the UAE Exchange… Read More
If you are among those who think that remove the logo, change the colors and telecom marketing would all look more or less the same, you are in good company. It was not just this premise alone, but the very question of the role that… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
My seven year old nephew recently invited his friends over to his birthday party. The plan was to dance and make merry, typical stuff that kids that age are supposed to do! There is nothing unusual about dancing to your favorite music, isn’t there? However,… Read More
Rolls-Royce has appointed Rami Joudi as Regional PR & Communications Manager, Middle East, Africa & India. He will be based in Dubai. Born in Kuwait and of Syrian descent, Mr Joudi graduated from Lincoln University in the UK with a Bachelor’s Degree in Business Administration.… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
The Middle East Public Relations Association (MEPRA) has called for entries for the 2018 MEPRA Awards, which celebrates the most creative and impactful practitioners in the Middle East. This year marks the 10th edition of the ceremony, which is open to all Middle East based… Read More
